Showpo

Supercharged sales in a multi-billion dollar US industry

Showpo

Showpo’s success story in Australian fashion is familiar to many industry veterans — founded from a garage in Balmain to a global powerhouse in under a decade.

The objective was clear:

  • Strengthen Showpo’s digital presence in the US
  • Boost international sales in the US

And the strategy? A multi-layer approach to boost brand awareness and sales via upper and lower funnel activities in parallel — with a shift towards lifestyle-based content.

To bolster Showpo’s brand footprint in the US, Sparro leveraged the brand’s existing social profile and rebalanced spend to upper funnel activities across Facebook and Instagram.

Audience targeting was kept broad across key demographics and creatives shifted away from product and collection, to a focus on lifestyle values. We furthered this approach by adding user-generated content by US micro-influencers to maximise engagement and reach organically.

Finally, video was selected as the hero format due to proven results of successful brand recall – a vital part of this overall strategy. This was applied to dynamic and collection ads in the lower funnel activities to work in unison with the brand awareness creatives.

Within three months:

  • Brand searches in US +122%
  • New user sessions in US +107%
  • Revenue in US +339% in 3 months

The creative strategy delivered a point of difference in a highly saturated e-commerce market, leading to a supercharged sales result in just three short months. Testing and closely monitoring creative performance gave us the agility and flexibility to adjust spend accordingly – shifting to the best performing creatives to maximise results.

Beyond the clear growth in metrics, this partnership led to the US becoming Showpo’s largest market for the first time.

Objectives

  • Strengthen Showpo’s digital presence in the US
  • Boost international sales in the US

Our Approach

  • Parallel activities in the upper and lower funnel
  • A creative focus on lifestyle values and micro-influencer UGC
  • Building brand recall with video as the hero format

The Results

  • The US becoming Showpo’s largest market
  • Brand searches in US +122%
  • New user sessions in US +107%
  • Revenue in US +339% in 3 months

The Results

WE INCREASED

0 %
Brand Searches

WHILE DELIVERING

0 %
Revenue Growth

BECOMING SHOWPO'S

# 0
Market of Operation

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