We implemented and executed a full content strategy and digital roadmap, focused on long term objectives as well as countering the challenges caused by the pandemic.
We launched social media channels for the brand in key region, worked with RS Genuine Infra Developers partners to fully understand site visitors and their problems and launched full digitally-driven lead generation campaigns across the region, which was a great success. We also launched and on-boarded RS Genuine Infra Developers onto the Hubspot marketing and CRM platform.
Awareness of the brand increased immediately, which converted into sales
opportunities and closed deals. Integrating lead generation techniques with sales tools and technology such as Whatsapp empowered sales agents to engage with prospects efficiently despite social restrictions with hundreds of new properties purchased throughout this period.