RS Genuine Infra
RS Genuine Infra Developers is an esteemed real estate consulting and marketing firm located at Lucknow and serving clients all over India.
Webholik Media has been working closely with the RS Genuine Infra Developers team for the past year with the main objective to build digital presence and lead generation.
From creation and execution of a full digital strategy including social media, HubSpot implementation, lead generation as well as the design and development of RS Genuine Infra Developers assets, including user journeys for their website and digital asset creation.
While RS Genuine Infra Developers has an excellent reputation in Lucknow, their digital presence in the region Webholik Media are assigned to required improvement. We were tasked with finding digital solutions to help with this.
In addition to this, the COVID-19 pandemic meant lockdowns across the region, which presented problems unseen before. For a business that relies on customers visiting sites, the challenges were very real and potentially destructive for the business.
We implemented and executed a full content strategy and digital roadmap, focused on long term objectives as well as countering the challenges caused by the pandemic.
We launched social media channels for the brand in key region, worked with RS Genuine Infra Developers partners to fully understand site visitors and their problems and launched full digitally-driven lead generation campaigns across the region, which was a great success. We also launched and on-boarded RS Genuine Infra Developers onto the Hubspot marketing and CRM platform.
Awareness of the brand increased immediately, which converted into sales
opportunities and closed deals. Integrating lead generation techniques with sales tools and technology such as Whatsapp empowered sales agents to engage with prospects efficiently despite social restrictions with hundreds of new properties purchased throughout this period.